Currently, Tesla is driving towards breaking its own Danish sales record in terms of the number of electric vehicles sold within a year. But despite a growing interest in electric cars, less than 1% of cars on Danish roads today are electric, according to an interview with Elon Musk by the Danish newspaper Borsen.
Wind Power Capabilities
As a country, Denmark is a leader within sustainable energy. Wind Power has a long history in Denmark and is still one of the country's strongest industries, able to compete globally.
That's why Elon Musk envisions Denmark as an obvious place for developing technologies within storage of wind energy in batteries in order to tap into the technological synergies that exists between the wind energy sector and Tesla Motors, a technology leader within electric cars and energy storage.
The Future of Electric Cars
Even though Denmark is a leading country within sustainable energy, Elon Musk sees great untapped potential for pairing sustainable energy with sustainable transport in the form of electric cars.
Releasing this potential is another of Elon Musk’s main objectives behind his Danish visit this week. As an obvious advocate for growing the market for electric vehicles in Denmark and elsewhere, Elon Musk met with leading Danish politicians and business people at the Embassy of the United States in Copenhagen to discuss this hot political issue in Denmark at the moment.
On the same day, Elon Musk also spoke with the Danish Minister of Foreign Affairs, Kristian Jensen, who tweeted that he had had a great talk with Elon Musk about working together on sustainable energy in transport and storage.
It is difficult to say what the exact future of electric vehicles will be and whether Tesla Motors will be the company driving transportation into this future. But one thing is certain though, Elon Musk is doing everything he can to convince key stakeholders that we do not have to wait any longer: the future is here.